“The unique appeal of the Club in the region makes it the perfect platform for LoveBet to grow its brand. We believe that LoveBet will be an ideal partner for the Club, and together we will be able to reach and further engage with our growing fan base in Asia.” Sebastien Wasels, General Manager of Paris Saint-Germain Asia, commented on the new partnership: “We are delighted to welcome LoveBet as the club’s first ever Official Asian Betting Partner. This innovative system geo-localizes ads displayed on the Led screens around the pitch by adapting messages to the broadcaster’s audience. The technology improves the targeting of TV audiences by match broadcasting area.
In signing the partnership, LoveBet will reap the rewards of the Digital Overlay technology, which was implemented at the Parc des Princes earlier this season. LoveBet is prominent in the Asian betting sector, and will seek to grow its presence by taking advantage of PSG’s continually expanding popularity in the region, as well as securing exclusive marketing rights through the partnership.
